Studio Underd0g mixes fun and style into an affordable package. Their latest: the Studio Underd0g Strawberries & Cream.

Studio Underd0g Strawberries & Cream – First Impressions

Watch and tennis journalist Miguel Seabra was an early advocate for Studio Underd0g and
continues to be an engaged member of the Underd0g community. What started as a joke in
the comments section of an Instagram post soon led to the first prototype of a new colourway
inspired by Miguel’s vision of a perfect day, spent soaking up the British summertime sunshine
while watching a thrilling game of tennis and enjoying a healthy portion of strawberries and
cream.

Studio Underd0g Watches

Studio Underdog builds their watches around the Seagull ST-1901 movement. It’s the very same hand-wound chronograph you find in the perennial favourite the Seagull 1963. To ensure all watches are running well within the expected tolerances, each watch is inspected
in the UK prior to shipping. The process includes demagnetisation, accuracy / rate review (3
positions) and regulation wherever necessary. A report card is included with every watch.

The watches are, of course, made in the Far East, but each watch is assembled here in the UK and the brand has partnered with two more British businesses on this special edition:

The Strap Tailor: The brand has collaborated with David Richards, AKA; The Strap Tailor to offer a handmade Epsom Calfskin strap. This luxurious strap is made with a unique multi-step tanning process that takes almost a month to complete. The lining is Haas Zermatt which is comfortable on the wrist and resistant to sweat and moisture.

Horologium: Studio Underd0g has also partnered with Horologium who will carry out a full independent QC inspection on all watches before they’re shipped out from the UK. The process includes demagnetisation, accuracy/rate review (3 positions) and regulation wherever necessary. A report card is included with every watch

First Impressions

Studio Underd0g makes very cool-looking watches. Our personal favourite is their watermelon, but this colourway is equally as striking. Watch enthusiasts we know rave about their watches, and as Studio Underd0g tells us that they don’t have any press samples of their watches, you’ll have to take it on trust that their watches are worth the asking price.

Studio Underd0g Strawberries & Cream – Specifications

Case dimensions: D38.5mm * W13.6mm (10.8mm excluding crystal)
Additional dimensions: 20mm Lug width, 44.5mm Lug to lug
Architecture: 3-part case construction, screw down case-back and a signed crown
Material: 316L Stainless Steel
Crystal: Sapphire crystals (Double domed front and flat exhibition back)
Lume: Super-LumiNova C3
Water-resistance: 5 ATM

Movement type: Seagull Manual Winding ST-1901(with Swan Neck Regulator)
Beat Rate: 21,600
Winding crown: Clockwise wind system
Functions: Hours, minutes, seconds, chronograph, and tachymeter
Power reserve: Chronograph off: 50h Chronograph on: 45h

Dial: 2-layer with a satin sandblast base dial and coarse dégradé top dial
Function: Tachymeter markings

Leather Strap
Band: 20mm tapered to 16mm Epsom Calfskin strap by The Strap Tailor
Spring bars: Quick-release
Buckle: Signed 316L Stainless Steel

Mesh Bracelet
Band: 20mm tapered to 16mm Milanese
Spring bars: Quick-release

Warranty
Limited 2-year warranty

Buy a Studio Underd0g Strawberries & Cream

To deter flippers and focus on enthusiasts, the Studio Underd0g Strawberries & Cream will only be available for preorder at Underd0g.com between 9th and 16th August 2022. Act quick: after that seven day window, it will not be produced again. The price is £575.

If you want to buy a Studio Underd0g watch that’s been discontinued, then eBay is your best starting point.

Author: Mike Richmond

Mike spends what little spare time he has writing for WRUK; and what little money he makes building up his collection of timepieces.

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