ANONIMO is a high-end Swiss brand that makes some stunning timepieces for the connoisseur of fine wristwatches. This summer, they are launching a new watch, the EPURATO Safari, and a stunning collection of blue-dialled timepieces.

New from ANONIMO: EPURATO Safari

The new EPURATO from ANONIMO is a watch with a matte black case and an antelope bracelet. Inspired by the savannah, it is available with black or light dial options. Smaller than the usual ANONIMO watches, the new Safari model is softened and refined compared to the sporty original models. It has an automatic movement with transparent case-back and a selection of quality straps.

ANONIMO EPURATO Safari – specifications

• Case
✓ diameter of 42 mm
✓ steel DLC (Diamond Like Carbon) matte
✓ cushion form
✓ waterproof to 50 meters, 5 ATM
✓ sand or matte black dial
✓ sapphire crystal, anti-reflection treated double face
✓ applique index and numbers
✓ hands with Swiss Super-LumiNova®

• Movement
✓ Sellita SW 200-1
✓ automatic winding
✓ power reserve: 38 hours
✓ Swiss Made

• Bracelet
✓ beige sand kudu made in Italy – cavalier style stitching with black nylon thread or
surpique depending on the version
✓ pin buckle
✓ new system of interchangeability

• Price : 2’490.- CHF (about £1,900)

New from Anonimo: Blue Collection

Blue is one of ANONIMO’s signature dial colours and takes pride of place in a new range for this summer. The standard design cues of cushion case, a fluted bezel and a dial punctuated with the triangle 12/04/08 are all present, along with an automatic Swiss movement.

As well as the new EPURATO, with an azure blue dial and hand-worked leather strap there is also the NAUTILO dive watch with a darker blue dial and ceramic insert. The MILITARE, in production since 2001, has a patented hinge and crown protection system at the distinstive 12 o’clock position. It comes ion both three-hand and chronograph variants.

ANONIMO Blue Dials – specifications

Cushion shape case
• 44,4 mm • 43,4 mm • 42 mm
• Steel • bronze • sunray dial
• sunray or matt dial • hand brushed dial • Water resistant to 50 m
• Water resistant to 200m • Water resistant to 120m
• anti-reflection sapphire crystal • anti-reflection sapphire • double sided anti-reflection sapphire crystal
• Swiss Luminova® numbers and hands • Swiss Luminova® numbers and hands • Swiss Luminova® numbers and hands
• coloured counterweight of the second hand in the shape of the “ANONIMO” logo • coloured counterweight of the second hand in the shape of the “ANONIMO” logo • Polished fluted bezel
• graduated ceramic unidirectional turning bezel • satin fluted bezel
Sellita Movement, automatic winding, Swiss Made
• SW 200-1 • SW300 with Dubois
Dépraz 2035M module for the chronograph
• SW 200-1
• Power reserve: 38 h • SW260 for the automatic model • Power reserve: 38 h
• date at 6 o’clock • Power reserve: 38 or 42 hours • date at 6 o’clock
• screwed back • Visible back • visible back
Italian hand-made straps – calf leather
• Aged black • blue • graduated brown
• system of interchangeability

Recommended Retail Price in CHF

2150 (£1,650) 3,290 to 4,690 (£2,500 – £3,600) 2290 (£1,750)


Now 20 years old, ANONIMO combines Swiss precision with a sporty-chic Italian lifestyle with a strong character. Founded in Florence by passionate watchmakers convinced that the product should be more important than the name, the brand developed timepieces for professional divers. A pioneer in the use of original materials, it was the first brand to offer bronze diving watches.

Buy an ANONIMO watch

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By Mike Richmond

Mike spends what little spare time he has writing for WRUK; and what little money he makes building up his collection of timepieces.

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