There are a lot of new watches out there, with more microbrands being added every week. We simply don’t have time to cover them all, so we feature the ones we think our readers will enjoy. MINT watches caught our attention as being the latest brand (following Undone, Eldon and HORAE) to have user-customisation as their selling point.

Introducing MINT Watches

MINT watches make the bold claim that they are “taking watch modding to the next level” with what they describe as a range of Evolutive Timepieces. They’re not the first brand to make the claim that it allows its customer to design and modify their own watches, so what’s different here?  According to the company, everything from straps to dial, hands and bezels can be changed according to the requirement of the customer. It’s a “Subway sandwich” type of choice rather than complete freedom of choice, but playing with the MINT watches “Customizer” is a heck of a lot of fun!

MINT’s founder, Alexandre Besson, says: “Our aim at MINT is to offer something bespoke that can evolve with you and your lifestyle as an evolutive product that you can easily customise by yourself with parts and accessories offering endless possibilities. We are making luxury quite unique and very affordable for everyone through our high-quality watches.”

MINT Watches – The Range


A vintage military-style watch, with a “Cali dial”.


A diver’s watch inspired by several iconic timepieces.


A more simple design, with a sunray dial.


Here’s the unique selling point: MINT watches supply watch modding kits – including a watch with different parts, straps and tools. You will be able to customise your timepiece in up to nine different configurations.

Buy a MINT watch

Okay, there’s quite a lot of hyperbole in MINT’s marketing material, but we think this looks like one heck of a lot of fun. If MINT watches sound like just what you have been waiting for, they are offering a 30% discount during their pre-order campaign. With the discount, prices start at a very reasonable $259 for the basic watches and from $319 for a watch plus modding kit.

You can register your interest in MINT here.

By Mike Richmond

Mike spends what little spare time he has writing for WRUK; and what little money he makes building up his collection of timepieces.

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