Belfort watch

We’re spoiled for choice already in the watch microbrand world this year. This watch from Belfort caught our eye because it shares some of the design cues of the Audemars Piguet Royal Oak at a fraction of the price. It is described as architecturally inspired, with multiple layers and textures, offering true luxury at what they say is an incredible price. Judge for yourself:

Not Just Another Overpriced Minimalist Design: Belfort Watch

Belfort’s creator, Robert, always dreamed of owning a luxury watch but could never justify spending the money on one. He set out to create a luxury watch that anyone could afford: the Belfort watch. One of the brand’s unique selling points is its all-American design and assembly, promising a level of quality that is a step up from mass-produced Chinese timepieces.

Under the hood of his creation is the usual Miyota 9015 automatic movement, it is protected by a sapphire crystal and the case is 316L steel, just as you would expect. The looks are where it becomes interesting. The multi-layered dial is striking but uncluttered, and the strap options are great – we like the carbon fibre one best. Like the AP Royal Oak, we expect it to wear bigger than its 42mm case size would suggest – especially if you choose the lighter coloured dial.

Buy a Belfort Watch

So far, so good. There are not many watches that resemble the AP shape (in part because the company is famously protective of its designs) but this one is different enough to stand on its own. The price is what really made us sit up and notice: the cheapest option is just $299 (£215) including a storage case, which we think is excellent value for money.

You have 12 days left to join the Kickstarter and at the time of writing there are just 36 of the launch day $299 watches left, so get a move on if this one takes your fancy! The campaign is at:

By Mike Richmond

Mike spends what little spare time he has writing for WRUK; and what little money he makes building up his collection of timepieces.

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