In advance of some unpaid and impartial reviews of Swan & Edgar watches over the coming months, we present a feature on Swan & Edgar which was provided by the brand.

About the Brand – Swan & Edgar

The Swan & Edgar brand takes its name from the store founded by George Swan and William Edgar in 1812. They made it their goal to celebrate British craftsmanship, by offering unique products to uplift the British public. This sentiment still rings true with the Fields family today. This iconic store was the cornerstone of the Piccadilly district & was remodelled by the famous classical architect Sir Reginald Blomfield who went on to re-design the West End of London.

Steeped in history, the store survived two world wars and inspired Londoners with supportive messages & provision of industry-leading goods. The store was renowned amongst leading sportsmen, servicemen and royals throughout its lifetime.

In 2020, the Fields family re-introduced Swan and Edgar with the mission of building state-of-the-art British heritage watches that meet today’s luxury style aspirations. Each of their hand-assembled watches is built to preserve the unique heritage of this store.

Swan & Edgar’s core values and watchmaking principles have been maintained by four generations of the famous Fields watchmaking family. In 2020, third-generation watchmaker Antoni Fields and fourth-generation watchmaker James Fields continue the family’s mission of building exquisite hand-assembled timepieces.

Every Swan & Edgar Watch is designed by their London based team, each possessing decades of watchmaking expertise. The brand is focused on delivering a timepiece of the highest quality and functionality at an affordable price and they say it is essential to them that style is matched with substance and reliability. Each watch is hand-assembled and comes with a 5-year warranty.

All of the watches’ journeys begin with a minimum of six months of research and design within the family led London based team. All movement complications are made up of over 100 individual parts which are then deep grain-finished and hand-assembled to achieve peak precision and reliability.”

Get 20% off at Swan & Edgar’s online store when you use code WWR20 at the checkout:

6 Replies to “About the Brand: Swan & Edgar

      1. Same company, Fields Luxury watches, they’ve just acquired the names of old dept stores and have no direct connections with the old stores. Vastly overpriced, you can get similar quality, style, movements etc from Ali Express for a quarter of the price.

  1. Chinese rubbish far better British designed watches with decent movements out there for not a lot more money

  2. Shows how far have Chinese progressed. Copying Valjoux and Lemania movement designs and pairing them with cheaply made pressed metal cases and bezels …. and flogging them for less than £200.- Mind you, you will probably buy the same watch in Bangkok for £20.- By the way, every watch, even the one with quartz movement inside, is hand assembled in one way, or another.

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